Logo Design and Branding
Before you even think about creating a logo for your business, you have to know what your business stands for. Your business should reflect a message of who you help, who you are, and what you do in less than 7 seconds.
This is done through your branding.
You have 7 seconds on a website to capture your visitor and prove to that them your content and visual stories are worthy of their time. When you work with LYP you will have at least one branding consultation. Logos help build your brand.
Your company colors should have a psychological meaning that attracts your viewers on an unconscious level. This is called Color Psychology. For example, the color red is powerful and portrays strength. There is also a negative side to red, it has the power to retract viewers because of its power. Typically, red is only used on a landing page when you want the viewer to take action.
LYP Branding Process:
- Define who you are as a business
- Define who you stand for
- Define who you help
- Define which colors and fonts represent your purpose and movement
- Find your authentic voice
- Find your audience and where they hang out
- Create a clear value position
- Define how you stand out from the others
- Define what makes your business unique
Once you have your branding defined, the logo can be created.
- Design Brief
If you’re ready to have a conversation about your brand, click on “get started”. We can help you get clear on your goals and help you pave a path to your success.